Feel GoodBorn in LA
The smiley that got out of Los Angeles and went everywhere. Tees, plushies, and one collab you can only get from us.
The Feel Good Color Wheel
Give it a spin.
The Brand
What is Feel Good?
Feel Good started in Los Angeles and did not stay there. The whole thing runs on one idea and one image: a hand drawn yellow smiley that goes on everything they make. Tees, plush collectibles, moodmats, the whole run. The face travels. You clock it once and then you are seeing it on people who have never set foot in LA.
It is not a corporate happy face. It is loose, a little melted, drawn by a person and not a committee. That is why it works on a shirt, why the drops move the way they do, and why nobody who buys one stops at one.
Where to buy Feel Good in Los Angeles
Feel Good is easier to find on your feed than on a shelf. We keep it on ours. 1321, on Venice Blvd, open every single day until midnight. The tees, the plush pieces, the collectibles, and we ship all of it worldwide from the shop.
If you are anywhere on the Westside, we are the easy answer. Venice, Santa Monica, Marina del Rey, Culver City, all a short drive. Order online for free local pickup or just walk in and touch the thing before you buy it.
While you are here, we also carry Zushi, Puffco, and a full roster of other brands on our Shop by Brand page.
On the Shelf
Shop Feel Good
Feel Good × 1321.
They put the smiley next to our name. It is a face people know well outside this city, and this version of it exists in exactly one shop. Not on their site. Not anywhere else. Limited run, no restock, shipped worldwide from Venice Blvd.
Get the Tee →Questions
Good to know
Where can I buy Feel Good in LA?
At 1321, 1321 Venice Blvd in Venice, open daily 11AM to midnight. We stock the tees, plushies, and collectibles, and we are one of the few Westside shops carrying the line in person. You can also order from this page and we ship worldwide.
What is Feel Good?
A streetwear label that started in Los Angeles and is now recognized well past it, built around a hand drawn yellow smiley. The face goes on everything they make, from tees to plush collectibles to moodmats.
What is the Feel Good x 1321 tee?
A collab piece we did directly with Feel Good, so it only exists at 1321. Limited run, and once it sells through we are not restocking it. Grab it here.
Do you ship Feel Good worldwide?
Yes. Everything on this page ships worldwide from Venice. If you are local to LA, pick your order up free at the shop instead.
Something says sold out online. Can I still get it?
Sometimes. The shelf and the website do not always match, and a few pieces stay in store only. Call 310 759 5232 or come by and we will check the back.
What about returns?
Apparel is store credit only within 5 days, unworn with tags on. Reach out fast if something is wrong and we will sort it.
Come see the smiley in person
You have seen it on a screen. The whole Feel Good rack lives at the shop on Venice Blvd, right next to Zushi and everything else worth having. Pull up.
Get Directions →1321 only sells products permissible by the City of Los Angeles and the State of California.